Friday, 12 September 2014

New Wellness Center Parcs opens in Woburn Forest, UK

Last week I was  invited to the UK Spa Association ( SPA-UK) networking event held in the picturesque town of Woburn Forest.  At the event Industry professionals were lucky enough to have a private viewing of the new spa and to also hear about how the Spa was developed over a number of years by Development director, Don Camilleri.  Participants also had the opportunity to have a look at new benchmarking software data , that can be used by Spa operators  within the Industry to stay one step ahead of their competitors.  For more information about SPA-UK follow this link, SPA-UK

Here I am at the event discussing the WelDest project and making sure that the delegates were aware of our E-handbook and self assessment tool on destination development and management, part of the outcomes of the WelDest project. 

The Spa called the Aqua Sana covers a vast part of the Center Parcs building around 7,200sq m.  On arrival I was astounded by the sheer amount of tall furn  trees in the forest , the vast amount of natural wood used for the outer buildings and the impressive outdoor cabins and lodges. The scene reminded me of fond memories of my trips to Finland, whilst on this project.   What was really exciting was to see the new World of Spa wet and thermal zone, a first for the UK.  There were 25 multi-sensory experiences and a large outdoor pool.  Clearly, the priory at this Spa is the heat and wet experiences for their customers which really breaks the mould , as most spa's  want high revenue returns from their treatment rooms.  When I viewed the Spa it was like walking around 6 mini Spa's with wonderful rain showers, relaxation lounges, meditation rooms and a vast array of sensory experiences.  I particularly enjoyed the Zen garden and the "lake type" feature that ran around the outside of the Spa in the forest.  With all the talk about " stillness, mindfulness, living in the moment and wellness" this Spa certainly has it all.  At £37 (sterling)  for a 3 hour visit to the World of Spa its a small price to pay for relaxation and wellness.

Tuesday, 2 September 2014

@See Region

The social, economic and ecological sustainability is of particular importance for the tourism industry. Sustainable business is becoming increasingly important in order to protect landscapes and natural areas and preserve them for future generations. On the other hand, the demand of travelers continues to increases by ecologically meaningful and socially responsible products and services on holiday. Tourist resources should therefore increasingly relate to regional roots, local authenticity and harmony with nature.
In 2010 the cities of Fürstenwalde and Storkow, the municipality of Grünheide and the authorities of Scharmützelsee and Spreenhagen have, with the assistance of the Oder-Spree county, combined their strengths in the @see-alliance, in order to market the region as an attractive location for both business and living to the outside and to strengthen and foster cooperation’s and business relationships on the inside. Based on the motto: "We are good, but no one knows it" have the people in charge made it their business, to work together and promote the region not following municipal or regional borders.